01924682084

Overview

Digital XPis pleased to submit this proposal for services to support The Arabic College with their website with regards to Search Engine Optimisation SEO.

The Objective

Need #1: Improve website content

Need #2: Establish measurement tools to understand website engagements

Need #3: Establish all external SEO routes

The Opportunity

Goal #1: Use Keywords/ Phrases to build better content

Goal #2: Use industry tools to understand the website performance and hence enhancements

Goal #3: Offer channels of referral traffic and Pay Per Click traffic

The Solution

Recommendation #1:

· Improve website speed. Analyse website content, remove redundant pages (over 100 pages are redundant) and improve server capabilities
· Fix errors, improve HTML ratio, Heading H1 (missing on 25 pages), improve redirects, improve low word count pages, add sitemap.xml, improve broken links (currently 8 pages), improve duplication content on site.
· Install and optimise SEO WordPress Plugin (achieve Amber/Green status for each page)
· Improve and add Meta Descriptions and Keywords
· Add image Alt Text throughout the website, strengthening chosen Keywords
· Change to UK / currently showing in the US. Improve local search

Recommendation #2:

· Install and analyse Google Analytics, Google Search Console & Bing Search Console
· Verify and Optimise Google & Bing Business
· Review website performance across the keywords for 10 weeks, and react according to the data to make further enhancements to the website
· Agree on conversion metrics with the team at the Arabic College, install conversion measurements and analyse results on a periodic basis

Recommendation #3:

· Create a YouTube channel and build Video content (storytelling and branding). Add video content to the website
· Add a Blog or other content regeneration methods that ensure the website is regularly updated
· Set up Google Campaigns that deliver the Arabic College objectives (Utilise the Google £400 Promotion)
· Review social media coherence strategy, use Facebook Ads

Our Proposal

The Arabic College has a well-deserved reputation for quality educational standing regarding teaching of the Arabic language. Digital XP has over 12 years of experience in website development, our proposal is to deliver the above-stated milestones within the agreed timescales and improve website traffic and engagements. Digital XP works according to Google SEO guidelines and will not employ any techniques that contravene these guidelines.

Rationale

Research - this proposal is based on what is currently visible. We may change the proposal if we were given access to the website backend, Google Analytics, Google Search Console and Google Business Insight.

Market opportunities – We would like input from the Arabic College Team regarding the size of the market and the actual potential of the market is as per the Arabic College Team.

Our execution strategy incorporates proven methodologies, extremely qualified personnel, and a highly responsive approach to managing deliverables.Following is a description of our project methods, including how the project will be developed, a proposed timeline of events, and reasons for why we suggest developing the project as described.

Supplied Material

The following materials are to be supplied by The Arabic College for this project.

For DXP to meet project milestones, this material must be supplied on schedule. The due dates included in the following table represent our best guess based on current proposed project dates:

Keywords / Key Phrases
Current Performance Data
Access to all aspects of the website including Domain level Control Panel

Keywords/ Key Phrase Trends in 2022

TOP

how to learn arabic 100

learn arabic language 66

learn arabic online 38

arabic to english 30

is arabic hard to learn 26

learn to speak arabic 20

learn arabic london 19

learn arabic for free 13

arabic alphabet 12

learn arabic alphabet 10

arabic letters 7

sadiq khan learn arabic 4

what is the hardest language to learn 3

hardest languages to learn 2

Expected Results

We expect our proposed solution to The Arabic College’s requirements to provide the following results:

REALISED BENEFITS

Result #1:Improved Traffic and click through rates (data established from Google Analytics)

Result #2:Higher SEO Ranking (data from Smerush)

Result #3:Greater website engagement (Google Analytics/ Google Ads)

Project Deliverables

Following is a complete list of all project deliverables:

Content

Website

Improve the website content, infrastructure and address any issues as discussed in recommendation #1

Also make minor changes to website for better engagement & Google Ads

Metrics

Performance

Establish website metrics and react accordingly as per recommendation #2

Also utilise the data to make additional changes not mentioned in the proposal

Ranking

Externals

Improve website backlinks and external content as per recommendation #3

PPC

Campaigns

Run a Google Ads / Facebook campaigns to increase awareness and drive customers to the website.

Pricing

The following table details the pricing for delivery of the services outlined in this proposal. This pricing is valid for 28 days from the date of this proposal:

MUST, SHOULD & COULD - Based on how important an action is for the overall projecgt

Area	What’s included	Price
Content	Improve website speed. Analyse website content, remove redundant pages (over 100 pages are redundant) and improve server capabilities	£100	Must
Content	Fix errors, improve HTML ratio, Heading H1 (missing on 25 pages), improve redirects, improve low word count pages, add sitemap.xml, improve broken links (currently 8 pages), improve duplication content on site.	£150	Must
Content	Install and optimise SEO WordPress Plugin (achieve Amber/Green status for each page) Cost of Plugin based on choice of plugin	£150	Must
Content	Change website layout, flow and content to drive better engagement	£150	SHOULD
Content	Improve and add Meta Descriptions and Keywords (based on keyword research)	£50	Must
Content	Add image Alt Text throughout website, strengthening chosen Keywords	£30	Must
Content	Change to UK / currently showing US. Improve local search	FREE	Must
Metrics	Agree conversion metrics with the team at the Arabic College, install conversion measurement and analyse results on a periodic basis	FREE	Must
Metrics	Install Google Analytics, Google Search Console & Bing Search Console Verify and Optimise Google & Bing Business	£50	Must
Ranking	Create YouTube channel and build Video content (storytelling and branding). Create 5 short Vidoes. Add video content to website.	£300	SHOULD
Ranking	Add a Blog or other content regeneration methods that ensure website is regularly updated	£50	COULD
PPC	Set-up Google Campaigns that deliver the Arabic College objectives (Utilise the Google £400 Promotion). Review weekly to optimise	£50 Per Week	COULD
PPC	Set-up Facebook Campaigns that deliver the Arabic College objectives. Review weekly to optimise	£50 Per Week	COULD
Ranking	Social media strategy and convergence (all social media driven from a single point)	£100	COULD

Timeline

We propose the overall project is spread over 26 weeks. This will give suffient data and time for the DXP team to make the relevant chnages and measure the impact of those changes.

The week number colouring is around how popular the keyword, Learn Arabic is on Google, no surprise it coincides with New Year, Ramadhan and Hajj.

Thank you for your time. We are happy to have a Teams/ Zoom call to explain our proposal in person.

Best regards & Salams